During the early stages of a start company, most founders work like dogs for very little or no pay and the early stage can take between one month to twenty four months.

If statistics are to be believed, the the failure rate of start companies during the first twenty four months stands at 30% and lest than fifty percent of those lucky enough to survive the first two years will still be in business by the end of the forth year. The only reason to start a business is to serve a market need that can be exploited profitably, because the main reason a company should exist is to create profit for the owners or shareholders. Creating jobs is of secondary importance because jobs are a cost center. A start-up business does not have the luxury to hire a large workforce.


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